Our Expertise


Integra Marketing Research designs, fields, and provides custom marketing research analyses in a wide range of B2C and B2B industries.

We Offer a wide range of services for small to large scale projects in multiple industries. We Specialize in providing accurate and broad research on your target market.  


Integra MR Team


Jeff Gross


Jeff previously founded and operated the full-service marketing research firm, Gross Marketing Research. For 27 years, Gross Marketing Research designed, fielded, and provided custom marketing research analyses in a wide range of B2C and B2B industries. Gross Marketing Research was a successful venture with a high repeat and referral rate due to its strong research expertise, excellent client service, and efficient operations. Gross Marketing Research cultivated long-term client relationships and was an integral part of its clients’ businesses. It is upon this strong legacy that Integra Marketing Research was formed. Prior to Gross Marketing Research, Jeff held positions in marketing research on the client side at The Pillsbury Company and Del Monte U.S.A., as well as on the supplier side at Edwin J. Gross, Inc. and Leo J. Shapiro & Associates.

Jeff received a B.A. in Economics and Psychology and an M.B.A. Jeff is a passionate outdoor enthusiast and resides in the Lake Tahoe area where he enjoys skiing and mountain biking

Cheryl Blumenthal

Field Director

Cheryl Blumenthal has been in marketing research for over 30 years on both the client and supplier side.  Cheryl began her career in Kansas City for Research House, a full-service marketing research and data collection company.  Cheryl was an Assistant Manager at M/A/R/C in Kansas City and a Field Director in the Dallas home office.  Cheryl was a Branch Office manager at Nichols Research on the supplier side and then served as Field Director for Gross Marketing Research.  Cheryl also served as a Quality Assurance and Scheduling Director at Service Scouts, a sports mystery shopping company.

Cheryl has a B.A. in English Literature.  Cheryl enjoys writing, movies and walking at Lake Elizabeth near her home.   Cheryl lives in the San Francisco Bay area where she is a golden retriever enthusiast and enjoys attending San Francisco Giants games.




Integra Marketing Research, in addition to client projects for various firms, is working in partnership with the following organizations:


Salt & Co.
Austin, Texas
Fresh energy and creative insight to invigorate business


(775) 852-8827
Marketing and Management Consulting Services

Melissa Petersen

Passionate Food Research and Development